ENTREPRENEURIAL ORIENTATION AND PERFORMANCE OF DAIRY MICRO & SMALL ENTERPRISES IN KIAMBU COUNTY: KENYAN PERSPECTIVE

Abstract

The main objective was to ascertain how entrepreneurial orientation affect the performance of dairy micro and small enterprises (MSEs) in Kiambu County. The current study was anchored on positivistic paradigm. The investigation followed a cross-sectional descriptive survey. The target population involved all 175 licensed Dairy Micro and Small Enterprises selling milk from milk dispensers and milk bars within the three regions of Nairobi West, Nairobi Central and Thika regions. A total of 120 survey questionnaires were delivered to respondents who were managers /owners of micro or small enterprises dealing in sale of milk and its products and registered by the Kenya Dairy Board. The sample size for the analysis was determined using Cochran's formula. Inferential statistics comprised simple regression analysis). The study unveiled that entrepreneurial orientation had a significant influence on performance of Dairy MSEs in Kiambu County. The study recommended that entrepreneurs should continue being innovative in presenting new items in the market and in the business models. Enterprises should be aggressive and make competitive moves that keep them ahead of the competitors.

Key Words: Entrepreneurial Orientation, Firm Performance, Dairy MSEs, Kenyan perspective