THE JOINT INFLUENCE OF LEAGILE STRATEGY, STRATEGIC PARTNERSHIP, AND FIRM INNOVATION ON COMPETITIVE ADVANTAGE: A STUDY OF CONSTRUCTION INDUSTRY IN NAIROBI CITY COUNTY, KENYA

Abstract

This study assessed the joint influence of leagile strategy, strategic partnership, and firm innovation on competitive advantage of construction companies in Nairobi City County, Kenya. Using a cross-sectional descriptive survey and stratified sampling procedure, a sample size of 323 was obtained. Information was collected from 260 construction companies vide structured questionnaires and analyzed by applying descriptive analysis and linear regression models. Statistical software for social sciences version 22 was used for data analysis. The hypothesis was tested and observations revealed there was a significant positive joint influence of leagile strategy, strategic partnership, and firm innovation on competitive advantage. The study, therefore,
concluded that leagile strategy, strategic partnership, and firm innovation influence competitive advantage in the construction companies in Nairobi City County, Kenya.

Key Words: Leagile Strategy, Strategic Partnership, Firm Innovation, Competitive Advantage,
Supply Chain