Impact of Multimedia Artist Syowia Kyambi on The Exposure Of African Socio-Economic, Cultural and Political Themes

  • Akello A. Odundo University of Nairobi
  • Samuel M. Maina University of Nairobi
  • Joan M. Ogake University of Nairobi
Keywords: fast fashion, sustainability, collaboration, fair wages


Trend-based, low quality, mass produced clothing has a short life cycle (Cachon et al, 2011). Once used up, it is disposed in landfills or it finds its way to the secondhand markets of third world countries like Kenya. Introduction: The global fashion industry continues to receive criticism for being one of the worst offenders when it comes to unsustainable practices. Materials used to make clothes and accessories are produced in a manner that degrades the environment (Brooks et al, 2017). Labor practices in garment factories are questionable, with overcrowding, long hours and unfair wages being the main points of concern (Verklan, 2021). Objectives: By examining Kiko Romeo’s production methods, the objective of this research was to identify practices that produce garments with a long shelf life. Subject: Kiko Romeo, a Kenyan fashion house established in the 1990s. Results: Kiko Romeo’s fashion designs are not  trend based. This means that they have longevity. Their insistence on using natural fibers means that once textiles have run through their life cycle, they are biodegradable. Kiko Romeo has also demonstrated ethical labor practices. Conclusion: Kiko Romeo’s sustainable practices have resulted in a premium brand with products that are designed to last. By outlining these practices, a case study can be made for actions that can be implemented to improve the global fashion industry.