African Journal of Entrepreneurship and Innovations (AJeIN)

Marketing Strategies on Increasing Revenue for Seed Companies in Tanzania: A Case of Ukerewe Seed Company, Singida Region

James Daniel Chindengwike — Mon, 17 Mar 2025 07:42:26 +0000

Seed Companies is very important in agriculture activities and hence can boost the economic growth of the nation. The aim of this study is to assess the marketing strategies on increasing Revenue for seed companies in Tanzania. The strategies which employed to the business case study are advertising strategy, personal selling strategy and personal relations strategy. This study opted case study research design purposefully was choosing Ukerewe seed company from Singida Region as area of study. This study included marketing managers, sales representatives, and other relevant stakeholders as respondents. The business case study results revealed that effective advertising, personal selling and personal relations can stimulate promotion and hence can increase market share for seed companies. The business study concluded that better advertising, personal selling and personal relations strategies increase the sales for seed companies. The study recommended that the effective promotion policy and establishment strategy plans in every year can influence the sales of seeds from seed companies.

Key Words: Marketing Strategies, Revenue, Seed Companies, Tanzania

The Complex interplay of Income, Employment Type, and Ethical Decision-Making: A Case Study

Moruf Akanni Adebakin, Adeku Salihu Ohiani — Mon, 17 Mar 2025 07:48:34 +0000

The theory of motivation in organisational behaviour literature has demonstrated how external factors contribute to behavioral patterns of an individual or groups. The motivation is categorized into intrinsic and extrinsic, financial and non-financial because they play major roles in determining behavioral outcomes. On this premise, the paper investigates the role of income and employment nature in predicting unethical behaviour among employees in Nigeria. The study employed a quantitative approach, and data from 2,623 workforce in government, private, and self-employed sectors in Nigeria were analyzed to evaluate how these factors influence unethical conducts. The results of this study demonstrate that both income and employment type significantly predict unethical behaviour. In addition, lower-income employees and those in private or self-employed sectors showed a higher likelihood of unethical actions. However, the findings further revealed that, neither age nor education moderates the effects of income and employment type on unethical behavior, and this suggests consistent patterns across demographic groups. The findings underscore the importance of addressing organisational and environmental factors, such as job security and ethical culture, to minimize unethical practices, particularly in financially pressured or competitive sectors in Nigeria.

Key Words: employment type, ethical decision-making, income, Nigerian employees, unethical behavior

The Future of Logistics in Tanzania: Innovations and Developments

Okandju Okonge Flory — Mon, 17 Mar 2025 08:54:40 +0000

The logistics sector plays a pivotal role in facilitating economic growth and regional trade integration in Tanzania. Despite its strategic position as a gateway to East Africa, Tanzania faces persistent challenges in its logistics system, including infrastructure deficits, limited adoption of information and communication technology (ICT), and regulatory inefficiencies. This study employs a systematic literature review to analyze these challenges and identify actionable solutions. The findings reveal that poor road conditions, delays in railway development, and port inefficiencies significantly hinder logistics performance, increasing transport costs and delays. While Tanzania has made progress with initiatives like the Tanzania Customs Integrated System (TANCIS), the overall adoption of digital tools remains inadequate compared to regional competitors such as Rwanda and Kenya. Furthermore, regulatory inconsistencies and lengthy customs clearance processes exacerbate inefficiencies, undermining the country’s competitiveness as a logistics hub. To address these issues, this study recommends accelerating infrastructure development, scaling up ICT adoption, strengthening public-private partnerships (PPPs), and streamlining regulatory frameworks to enhance logistics efficiency, reduce trade costs, and solidify its position as a regional logistics leader.

Key Words: Logistics, infrastructure, ICT, public-private partnerships, regulatory frameworks, supply chain efficiency