Marketing Strategies on Increasing Revenue for Seed Companies in Tanzania: A Case of Ukerewe Seed Company, Singida Region

Abstract

Seed Companies is very important in agriculture activities and hence can boost the economic growth of the nation. The aim of this study is to assess the marketing strategies on increasing Revenue for seed companies in Tanzania. The strategies which employed to the business case study are advertising strategy, personal selling strategy and personal relations strategy. This study opted case study research design purposefully was choosing Ukerewe seed company from Singida Region as area of study. This study included marketing managers, sales representatives, and other relevant stakeholders as respondents. The business case study results revealed that effective advertising, personal selling and personal relations can stimulate promotion and hence can increase market share for seed companies. The business study concluded that better advertising, personal selling and personal relations strategies increase the sales for seed companies. The study recommended that the effective promotion policy and establishment strategy plans in every year can influence the sales of seeds from seed companies.

Key Words: Marketing Strategies, Revenue, Seed Companies, Tanzania