Addressing Employee Wellbeing: Strategies for mitigating Burnout and Mental Health Issues in Nigerian Breweries’ Sales Force in Kogi State, Nigeria
Abstract
Abstract
This study explores strategies for mitigating burnout and mental health challenges among sales employees of Nigerian Breweries in Kogi State, Nigeria. As workplaces increasingly prioritize employee well-being, burnout characterized by emotional exhaustion, detachment, and reduced accomplishment remains a significant issue that negatively affects productivity and morale. This research focuses on understanding these concerns within a high-stress fast-moving consumer goods (FMCG) environment. Using a qualitative, descriptive approach, semi-structured interviews were conducted with 10 purposively selected participants, allowing for an in-depth exploration of work-related stressors, coping mechanisms, and perceptions of organizational support. The data were analyzed through thematic analysis, revealing primary stressors, such as heavy workload and high expectations, and identifying coping strategies and support elements that could mitigate burnout. Findings indicate a need for proactive organizational interventions, particularly in workload management, work-life balance, and enhanced mental health support. Key recommendations include implementing employee wellness programs, offering flexible work arrangements, and fostering an open, communicative culture that addresses employee concerns and conflicts transparently. The study also underscores the importance of destigmatizing mental health issues within the workplace to create a supportive environment that promotes employee engagement, job satisfaction, and organizational success. Although limited by a small sample size, this study provides valuable insights into the unique challenges facing sales personnel in the Nigerian FMCG sector and highlights effective strategies for fostering a healthier, more productive work environment. Future research is recommended with larger samples to enhance generalizability across the sector.
Key Words: Employee burnout, mental health, conflicts
