IS THERE ANY SIGNIFICANT EFFECT OF BUSINESS PROCESS REENGINEERING STRATEGY ON SERVICE DELIVERY IN THE CONTEXTUALIZATION OF FOOD MANUFACTURING COMPANIES IN KENYA?

Abstract

The main objective of the study was to determine if there any significant effect of business
process re-engineering strategy on service delivery in the contextualization of food
manufacturing companies in Kenya. Accordingly, the study sought to determine the effect of
business process re-engineering strategy on service delivery of companies manufacturing
food in Kenya. The population of the study comprised of the company’s manufacturing food
in Kenya. A descriptive cross-sectional survey design was adopted in data collection and
analysis. Primary data was collected from respondents using a structured questionnaire,
while secondary data was collected from published firm’s reports. Out of the 75 respondents
targeted by the study, 44 respondents forming 56.67% response rate, which was considered
adequate for analysis with good representation from all the subsectors. On hypotheses
testing, it was established that, 58.1% of variations in the service delivery are explained by
variations in the BPR strategy namely resources mobilization for BPR, sponsorship and
commitment, BPR cross-functional teams, analytical processes selection, BPR prototypes,
management of re-engineered processes, clear BPR definition and vision. Thus, there is a
significant relationship between BPR strategy and service delivery of companies
manufacturing food in Kenya. HA1 is therefore supported. In conclusion, the study confirmed
that there is a positive and statistically significant relationship between BPR strategy and
service delivery of companies manufacturing food in Kenya, where 58.1% of variations in the
service delivery is explained by variations in the BPR strategy namely resources mobilization
for BPR, sponsorship and commitment, BPR cross functional teams, analytical processes
selection, BPR prototypes, management of re-engineered processes, clear BPR definition and
vision. The results therefore support the anchoring theory of resource advantage theory.