SUPPLY CHAIN RISK ASSESSMENT STRATEGIES AND PERFORMANCE OF BEVERAGES DISTRIBUTION CHANNELS IN KAJIADO COUNTY

Abstract

The objective of this study was to evaluate the extent to which Supply Chain Risk Assessment
Strategies (SCRAS) are being adopted by beverage distribution channels in Kajiado County and
to establish the relationship between SCRAS and performance of beverage distribution channels
in Kajiado County. The population comprised all channels that distribute beer, sodas, and juice
in Kajiado County, which were 1,200 and a sample size was 92 channels was selected. The data
was collected by use of a questionnaire and univariate data was summarized by use of mean
scores, standard deviation and percentages to present the results. The findings indicated that the
channels carry out routine audit of outlets to check for product expiry. The findings revealed that
beverage distribution channels in Kajiado County adopted several SCRAS, and also revealed that
when well implemented, the strategies lead to better performance of the distribution channels. The
study concludes that lack of top management support affect performance, uncertainty of future
events and in demand planning is another challenge, lack of proper strategies to deal with
challenges is another shortcoming. The study recommend that the government should formulate
proper policies to support the growth of firms. The firm should also improve the technological
level for efficient work delivery.