STRATEGIC ALLIANCES AND PERFORMANCE OF STRATEGICALLY ALLIED ENTERPRISES: KENYAN PERSPECTIVE

Abstract

Researchers and practitioners in strategic management are increasingly trying to figure out why some
businesses perform better than others even when they are in the same or similar business conditions. With
the ever changing business environment strategic alliances are seen as the best strategies to enhance
organizations innovative capabilities as a means to stay current in their field and enhance performance.
The objective of this study was to determine the effect of strategic alliances on performance ofstrategically
allied enterprises in Kenya. Both descriptive and inferential statistics were used to analyze the data. The
findings of the study showed that strategic alliance significantly influences enterprise performance. The
study recommends that managers must take cognizance of the fact that their main duty revolves around
isolating the exact needs of customers and deciding on the best strategies including entering in to
alliances in order to build stronger competitive advantage for their desired performance outcome to be
realized. Thus, suitable and effectively implemented strategic alliances are necessary to effectively guide
the placement of existing resources in pursuit of desired enterprise goals.
Key Words: Strategic Alliances, Enterprise Performance, Strategically Allied Enterprises, Kenyan
perspective.