Green Supply Chain Practices and Organizational Performance of Supermarkets in Nairobi City County, Kenya

Abstract

Growing concerns over the long-term environmental effects of resource extraction, value addition, and distribution have driven organizations to adopt Green Supply Chain Practices (GSCPs). Beyond reflecting environmental responsibility, GSCPs may influence organizational performance outcomes. This study examined the relationship between GSCPs, green purchasing, green packaging, green warehousing, and reverse logistics, and organizational performance of supermarkets in Nairobi City County, Kenya. Further, the study sort to find out the level of adoption of these GSCPs. Descriptive research design was employed, targeting a population of 64 supermarkets. Based on the structure of supermarkets and study variables, five respondents were picked from each, giving 320 respondents. Primary data were collected using structured questionnaires, analyzed using descriptive and inferential statistics. Response rate of 56.25% was achieved. The results revealed a positive and statistically significant relationship between GSCPs and organizational performance. The GSCPs collectively accounted for 49.1% of the variation in organizational performance (R² = 0.491). The study recommends supermarkets to implement GSCPs to enhance performance. Green packaging practices should be critically reviewed to prevent potential negative impacts on performance. These findings contribute to literature by empirically establishing the strategic value of GSCPs and providing practical insights for policymakers and retail managers.

Keywords:       Green Supply Chain Practices, Organizational Performance, Supermarkets, Nairobi City County, Kenya