Evaluating the Impact of Artificial Intelligence on Product Management in Nigerian Digital Finance

Abstract

This study evaluates the impact of Artificial Intelligence (AI) on product management within Nigeria’s rapidly growing digital finance sector. Employing a mixed-methods approach, the study examines AI applications in formulating ideas, development, and adaptation of financial products by Nigerian Banks and Fintechs. Findings indicate that AI adoption is progressing, particularly in personalization and customer insights, though its maturity remains uneven. The study highlights the importance of data analytics, automaton, and AI literacy for product managers. It concludes that AI enhances product development through improved segmentation and infrastructure to ensure competitive, inclusive, and resilient digital finance innovation in Nigeria. The study offers recommendations for organizational leaders, digital finance professionals, and policymakers to facilitate effective AI adoption and responsible use.

Keywords:       Artificial Intelligence, Automation, Digital Finance, Fintech, Predictive Analytics